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3 Reasons Why Your Business Needs Video as Part of Your Social Media Marketing Strategy

3 Reasons Why Your Business Needs Video as Part of Your Social Media Marketing Strategy

Are you using video in Your Social Media Marketing? If not, now is the time to think about adding it to your marketing strategy; social video is quickly becoming one of the most important aspects of a business’ content marketing strategy. Social video is content created to be seen, liked, and shared via social media platforms that impact your viewer emotionally. Because video is becoming so important, many platforms are adding their own video options to their apps to make it easier to create and share videos. The growing marketing trend is video, and is the future of successful marketing campaigns – one you need to start using or using more of right now. Here are 3 reasons why video needs to be a part of your strategy:

1. Social video has skyrocketed in the past few years and research, as well as consumer behavior, indicates it will keep increasing. In a report by Cisco, video will account for 80 percent of international internet traffic, and nearly one million minutes of video will be shared every second by 2019. And according to Facebook research, more than half of the people using Facebook today watch at least one video every day. Additionally, Facebook hopes to incorporate mostly video content by 2020. Brands that fail to implement video will be left behind. This is BIG news for marketers.

2. Social video is effective and offers many more opportunities than a print message can because a viewer can interact and engage with the video in real time; it allows the consumer to be emotionally impacted by the brand’s story or message, which will allow for more conversions online. Social video content can launch a new product, share ways to care for a product, live-stream an event, share testimonials, and provide research that reinforces your products/services and company’s promises. Video is entertainment and today’s consumer wants to be entertained.

3. Social video is now content’s “king” and offers a fresh approach to marketing. Research indicates that 74 percent of all internet use in the next year will be videos and most of it social videos. Since Facebook alone currently has more than 8 billion video views each day, any business who wants to stand out in today’s marketplace must incorporate social video into their marketing strategy. Social video is a great way to be unique and offer a fresh perspective to a crowded arena.

Facebook’s algorithms are prioritized in such a way that it gives a hierarchy to certain types of content. For example, Facebook will show Facebook Live video posts more often to the most people, then native video (videos that are directly uploaded to Facebook), photo posts, links, and finally text only posts. In other words, if you want your content to be seen by the most people organically, you’ll need to post live or native videos.

Don’t get left behind – if you need help creating a video strategy for your social media marketing, let us know. We have various levels of video services to fit any budget.

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