How to Tell Your Brand’s Story in an Authentic Way
Sometimes it can be difficult for a brand to get its message across without sounding like an advertisement. It’s easy to fall into the 30-second commercial trap – how could it not be when you are, in fact, trying to sell something? To avoid these marketing potholes, you need to make a connection with your audience and gain their trust. Learn how to effectively communicate your purpose without shoving it down their throats. Once you are able to tell your brand’s story in an authentic way, reach will be boundless and opportunities will flow.
Here are a few tips to help you get started:
Define Yourself
How can you expect people to get on board if you, yourself, do not even know who you are? Be open to divulging personal details of how your brand came to be. No matter who your audience is, the only way you will get them to listen is if you have something to say. Be honest with your unwavering belief in the product and the value it adds in your life. Utilize before and after photos on social media or your website to share your progress.
Know Your Audience
Now that you have spelled out what your brand means to you, it is time to tell the world what it could mean for them. Use your own personal journey through blog posts or short video clips to map out the obstacles that you have faced in order to relate to your audience. Who better to help them overcome these challenges than someone who has already been through the dark and has seen the light?
Be Helpful
When creating content, there is a big difference between “Here’s My Product and How It Can Get Rid of Mosquito Bites” and “Top 5 Ways to Get Rid of Mosquito Bites.” The first title leads with the product being pushed, while the second title’s only goal is to offer advice. Potential customers are more receptive to the latter because the concern is genuine and not overtly promotional.
Appealing to the emotions of your audience is no easy task. The best way to do this is to show how your brand or product can change their lives; that has to start with you. By using your own experience, and perhaps the testimonials of others, you can truly reach people on a deeper level. You advocate for your audience because you are one of them. Make that known and your story will be heard.
