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Author: Aliro

[vc_row][vc_column][vc_column_text] What do the recent Facebook changes and news about the data sharing mean for businesses? Should you delete your account? In this blog, we will be discussing the recent news about Facebook sharing personal data, what this means for businesses who use Facebook, the recent Facebook changes, and what businesses can expect moving forward. First – the data sharing from Facebook – Let’s break this down. What exactly happened back in 2013 that started all this? Here is a statement...

[vc_row][vc_column][vc_column_text]Storytelling. It’s a nice sounding marketing buzzword, but what does it mean and how do we do tell our brand’s story effectively on social media? Great stories have an emotional impact. They challenge the norms and show people overcoming all odds to do the impossible. They give the audience a chance to dream and want to become better to help those around them. They give the audience a sense of belonging and promote goodwill. Today’s customers want relationships....

[vc_row][vc_column][vc_column_text]Why have a St. Patrick’s Day edition? Because I have Irish ancestry and I’ve always loved to celebrate St. Patrick’s Day, so I thought we’d have a bit of fun today. Let’s start off with some St. Patrick’s Day trivia: 1. Do you know why we wear green on St. Patrick’s Day and why you get pinched if you don’t? Tradition says that wearing green on St Patrick’s Day is supposed to make you invisible to leprechauns. Leprechauns will...

[vc_row][vc_column][vc_column_text]The biggest frustration I keep hearing from small business owners about social media marketing is that it doesn’t work and they don’t want to keep throwing money at it for someone to manage the pages. I hear you. One of the most important things a social media consultant can do is to properly manage expectations so this frustration is instead turned into an opportunity. This frustration comes from a lack of understanding about how social media works now...

[vc_row][vc_column][vc_column_text] 3 Things To Do To Prepare Before Posting To Social Media: 1. Before we dive into WHAT you should post, we first need to find out WHEN you should post. Every industry is different, so be sure to use your Facebook analytical data – they have this information already for you in your page’s Insights tab. First click on “Insights”, and then click on “Posts” on the left side of the page. The big graph at the...

[vc_row][vc_column][vc_column_text]We get a lot of the same questions about starting a social media strategy or developing a social media strategy for small businesses, so we wanted to put together a list of the top 10 most common questions. Please reach out to us if you have further questions or questions that aren’t on here – we’re here for your business! Top 10 Frequently Asked Questions About Social Media Marketing: 1. What social media platforms do I need to be...

[vc_row][vc_column][vc_column_text]Most business owners get frustrated because they don’t feel their Facebook ads are delivering results. So to save you time, I’ve compiled a list of tips from Facebook directly that should help you create more effective ads. *Disclaimer: These tips won’t ensure success because each industry and target audience is different. Aliro Marketing suggests that you always test variances of your ad to see what works best for your business. For example, maybe the image resonates well...

At a recent social media conference I attended, one of the key things that stood out to me was a session about how to *legally* share customer photos, or what is known as "user generated content". User generated content is what happens when someone takes a photo of your business/their food, etc. and either shares it to social media (either by posting directly to your business page, or posts it to their personal page but tags...

If you're looking for one more way to have an edge on your competition, start including customer content in your social media marketing strategy. Here's an interesting statistic. Consumers are 83 percent more likely to trust peer recommendations than ads developed by companies. This is powerful information for marketing professionals. Social media has transitioned into the new normal for consumers and successful brands are taking notice. So should you. Here are 5 reasons marketers should use...