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Author: Robert

[vc_row][vc_column][vc_column_text]Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. What...

[vc_row][vc_column][vc_column_text]Unless you’re a large company, you’re likely going to need more brand awareness for your company. But before we get into the 7 steps that will help you boost your brand’s awareness, here are some important things to keep in mind: The quickest way to fail is to try to please everybody, so don’t try to be all things to all people. Being everything to everyone is too much, so be clear about who your target...

[vc_row][vc_column][vc_column_text] What do the recent Facebook changes and news about the data sharing mean for businesses? Should you delete your account? In this blog, we will be discussing the recent news about Facebook sharing personal data, what this means for businesses who use Facebook, the recent Facebook changes, and what businesses can expect moving forward. First – the data sharing from Facebook – Let’s break this down. What exactly happened back in 2013 that started all this? Here is a statement...

[vc_row][vc_column][vc_column_text]Storytelling. It’s a nice sounding marketing buzzword, but what does it mean and how do we do tell our brand’s story effectively on social media? Great stories have an emotional impact. They challenge the norms and show people overcoming all odds to do the impossible. They give the audience a chance to dream and want to become better to help those around them. They give the audience a sense of belonging and promote goodwill. Today’s customers want relationships....

[vc_row][vc_column][vc_column_text]Why have a St. Patrick’s Day edition? Because I have Irish ancestry and I’ve always loved to celebrate St. Patrick’s Day, so I thought we’d have a bit of fun today. Let’s start off with some St. Patrick’s Day trivia: 1. Do you know why we wear green on St. Patrick’s Day and why you get pinched if you don’t? Tradition says that wearing green on St Patrick’s Day is supposed to make you invisible to leprechauns. Leprechauns will...

[vc_row][vc_column][vc_column_text]The biggest frustration I keep hearing from small business owners about social media marketing is that it doesn’t work and they don’t want to keep throwing money at it for someone to manage the pages. I hear you. One of the most important things a social media consultant can do is to properly manage expectations so this frustration is instead turned into an opportunity. This frustration comes from a lack of understanding about how social media works now...

[vc_row][vc_column][vc_column_text] 3 Things To Do To Prepare Before Posting To Social Media: 1. Before we dive into WHAT you should post, we first need to find out WHEN you should post. Every industry is different, so be sure to use your Facebook analytical data – they have this information already for you in your page’s Insights tab. First click on “Insights”, and then click on “Posts” on the left side of the page. The big graph at the...

[vc_row][vc_column][vc_column_text]We get a lot of the same questions about starting a social media strategy or developing a social media strategy for small businesses, so we wanted to put together a list of the top 10 most common questions. Please reach out to us if you have further questions or questions that aren’t on here – we’re here for your business! Top 10 Frequently Asked Questions About Social Media Marketing: 1. What social media platforms do I need to be...

[vc_row][vc_column][vc_column_text]Most business owners get frustrated because they don’t feel their Facebook ads are delivering results. So to save you time, I’ve compiled a list of tips from Facebook directly that should help you create more effective ads. *Disclaimer: These tips won’t ensure success because each industry and target audience is different. Aliro Marketing suggests that you always test variances of your ad to see what works best for your business. For example, maybe the image resonates well...