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Author: Robert

At a recent social media conference I attended, one of the key things that stood out to me was a session about how to *legally* share customer photos, or what is known as "user generated content". User generated content is what happens when someone takes a photo of your business/their food, etc. and either shares it to social media (either by posting directly to your business page, or posts it to their personal page but tags...

If you're looking for one more way to have an edge on your competition, start including customer content in your social media marketing strategy. Here's an interesting statistic. Consumers are 83 percent more likely to trust peer recommendations than ads developed by companies. This is powerful information for marketing professionals. Social media has transitioned into the new normal for consumers and successful brands are taking notice. So should you. Here are 5 reasons marketers should use...

Sometimes it can be difficult for a brand to get its message across without sounding like an advertisement. It’s easy to fall into the 30-second commercial trap - how could it not be when you are, in fact, trying to sell something? To avoid these marketing potholes, you need to make a connection with your audience and gain their trust. Learn how to effectively communicate your purpose without shoving it down their throats. Once you are...

There are few businesses that have yet to jump on board social media in one way or another. Unfortunately, just because a business is using one or more social media platforms does not mean that the business is taking full advantage of the power of social media – particularly when it comes to customer service. Studies show 82% of consumers prefer to use social media to speak directly to businesses, whether to get answers to questions, vent...

Did you know that Facebook gets more than 2 billion searches every day (up from 1.5 billion in 2015)? By comparison, Google gets approximately 3.5 billion searches per day. Search engines are where people go to get answers, and for right now, that’s still the case. But social media is where people discover new questions to ask - do you have an active, consistent page on Facebook so your customers can find you, or does...

Are you using video in Your Social Media Marketing? If not, now is the time to think about adding it to your marketing strategy; social video is quickly becoming one of the most important aspects of a business’ content marketing strategy. Social video is content created to be seen, liked, and shared via social media platforms that impact your viewer emotionally. Because video is becoming so important, many platforms are adding their own...

 Who is Aliro Marketing? Aliro Marketing assists local businesses to increase brand awareness through social media, email marketing, blogs, and other marketing techniques that will ultimately increase sales and traffic to their businesses and websites. I manage the social media profiles such as Facebook, Twitter, LinkedIn, Google+ & Instagram for business owners who understand the value of social media but simply do not have the time to properly manage the profiles themselves. I allow owners to “Find...

In my last blog post, I addressed some of the common fears Small Business Owners have about jumping into the Social Media realm to promote their business.  You can read more on that blog post here.  To build upon the concept of being held back by the fear of the unknown, I wanted to expand on the fears of using blogs for your business. Some common questions I've received are:  “How will blogs help my business?  How...

Friendship is a wonderful thing, and although you can’t see it directly, you can see its effects in laughter, supportive gestures, and hugs. Giving more than you receive and truly caring about the other person will create a desire to continue to be around the other person, which will return you many years in a happy friendship. Social Media Marketing is like a real-life friendship. It’s intangible, but you can see its effects in likes,...