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Author: Robert

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Social Media Thoughts

I've come across many small business owners who are still tentative about entering the Social Media Marketing arena for their business.  Maybe they think it's confusing, overwhelming, or scared it will hurt their brand's image, but Social Media Marketing doesn't need to be scary, and there's no reason to hide from it any longer. Some of the fears I've come across are: We have to give away things for free and I can't afford to keep giving it...

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Social Media Thoughts

How can you be sure your posts are being seen by your fans & receive "likes"? 1) Keep It Short; posts between 100-250 characters get most likes, shares, & comments. 2) Be Visual; posts with pictures & videos get more engagement, but even links with thumbnail pictures will be beneficial. 3) Ask For What You Want; opinion-driven questions draw in more engagement. 4) Post Daily; I can't over state this enough. If you're not giving your fans something to see...

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Social Media Thoughts

1) Always operate with honesty & integrity, even when it's easier not to do so. If you always do what's right, even when it's hard, customers will notice & appreciate it by giving you their business in the future & telling their friends & family how awesome your business is. When you're honest about pricing or the work you're doing, customers appreciate the effort, even if they're not paying attention at the time. 2) Fill...

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Social Media Thoughts

Do you say "thank you" when people compliment your hair or outfit, or the job you performed?  Then you should be carrying over those same manners into your relationships online.  This shows your integrity and passion for customer service and is a personal touch that the larger companies don't often do.  Customers will see this and want to give their business to a company who actually cares about the people. I am constantly surprised at how people...

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Social Media Thoughts

Did you know that Sharing other companies posts on Facebook & Twitter fosters goodwill and encourages reciprocate sharing of your news & events?  It's part of the unspoken rules of Social Media Etiquette and what helps make your posts go viral to be seen by more people. Sharing other company's content shows other the businesses in your community that you care about more than just your business.  After all, if bringing new customers into the area is good for your business, it's probably...

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