[vc_row][vc_column][vc_column_text](Disclaimer: Many factors will be important in determining your actual results on social media and no guarantees are made that you will achieve results similar to ours or anybody elses, in fact no guarantees are made that you will achieve any results from our ideas and techniques.) Let’s be honest with ourselves for a minute...
[vc_row][vc_column][vc_column_text]Unless you’re a large company, you’re likely going to need more brand awareness for your company. But before we get into the 7 steps that will help you boost your brand’s awareness, here are some important things to keep in mind: The quickest way to fail is to try to please everybody, so don’t try to be all things to all people. Being everything to everyone is too much, so be clear about who your target...
[vc_row][vc_column][vc_column_text]Storytelling. It’s a nice sounding marketing buzzword, but what does it mean and how do we do tell our brand’s story effectively on social media? Great stories have an emotional impact. They challenge the norms and show people overcoming all odds to do the impossible. They give the audience a chance to dream and want to become better to help those around them. They give the audience a sense of belonging and promote goodwill. Today’s customers want relationships....
[vc_row][vc_column][vc_column_text]The biggest frustration I keep hearing from small business owners about social media marketing is that it doesn’t work and they don’t want to keep throwing money at it for someone to manage the pages. I hear you. One of the most important things a social media consultant can do is to properly manage expectations so this frustration is instead turned into an opportunity. This frustration comes from a lack of understanding about how social media works now...