Commitment to Privacy
Your privacy is very important to Shapiro Enterprises, Inc. dba Aliro Marketing (“Company”, “we” or “us”). Aliro Marketing is committed to protecting and respecting your privacy. We use the information we collect about you to register new clients, set up and/or manage your social media sites, perform social media advertising on your behalf, add blogs to your website, create and distribute email marketing campaigns on your behalf and personalize your experience at www.aliromarketing.com.
When accessing the Website, the Company will learn certain information about you, both automatically and through voluntary actions you may take during your visit. This policy applies to information we collect on the Website and in email, text or other electronic messages between you and the Company.
Children’s Online Privacy Protection Act Compliance
Because we value your privacy, we have taken the necessary precautions to be in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act).
Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, email address or any screen name or user name you may use.
If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at firstname.lastname@example.org.
By providing us with your data, you warrant to us that you are at least 13 years of age.
Information We May Collect About You
When you access the Website, the Company will learn certain information about you during your visit.
We collect information from you when you fill out a form on our Website, subscribe to our newsletter, complete a survey for research purposes, participate in a contest, become a new client, perform search queries on our search feature, provide comments or other feedback, request a service, process a payment transaction or otherwise voluntarily ask the Company a question or to provide a quote or marketing proposal. You will voluntarily need to provide the Company with, but not limited to, your name, email address, billing address, mailing address and or payment information. This personal data allows the Company to process and fulfill your order, send holiday cards or other occasional mailers and to notify you of any important and pertinent information.
Whether you are in the European Union or outside the European Union and voluntarily opt to receive any free resources, participate in any free training programs, register for a webinar, register for a live event or register for a seminar, we will only enroll you to receive our free promotional email newsletter if you affirmatively consent to it. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an “unsubscribe” link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to email@example.com requesting to unsubscribe from future emails.
In compliance with the CAN-SPAM Act, all emails sent from the Company will clearly state who the email is from and provide clear information on how to contact the sender. In addition, all email messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further email communication from us.
If you contact us, we may retain the content of your email and text messages together with your email address, name, phone number and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, via mail and via telephone. This also applies when you register for and download information on our Website or send us a comment through any of our forms using your email address on this Website. For further information, see the email policies below.
You may, however, visit our site anonymously.
Anonymous data is information that cannot be connected to the identity of a specific individual.
Personal data is information that specifically identifies a particular user, such as but not limited to:
Identity data may include your first name, last name and gender.
Contact data may include your billing address, mailing address, email address and telephone numbers.
Financial data may include your bank account or payment (credit or debit card) details for the purpose of completing the services provided to you by the Company.
Transaction data may include details about payments between us and other details of purchases made by you.
Profile data may include your usernames and passwords for your social media, website or email marketing platforms, purchases or orders, your interests, preferences, feedback and survey responses.
Marketing and Communications data may include your preferences in receiving marketing communications from us and third parties and your communication preferences.
Information We Collect Through Automatic Data Collection Technology
As you navigate through our Website, we may use automatic data collection technologies including Google Analytics to collect certain information about your equipment, browsing actions and patterns. This will generally include information about your location, your traffic pattern through our Website and any communications between your computer and our Website. Among other things, we will collect data about the type of computer you use, your Internet connection, your IP address, your operating system and your browser type.
The information we collect automatically is used for statistical data and will not include personal information. We use this data to improve our Website and our service offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information.
We do not collect any sensitive data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.
What Do We Use Your Information For?
We will only use your personal data when legally permitted. Any of the information we collect from you may be used in the following ways:
- To send periodic emails that provide you with important information or news about our Company, products or services that you request from us or which we feel may interest you.
- To carry out our obligations arising from any contracts entered into between you and us.
- To create, maintain and access your website or social media accounts and/or email marketing service via your personal passwords.
- To allow you to participate in interactive features of our service, when you choose to do so.
- To notify you about changes to our service.
- To personalize your experience (your information helps us to better respond to your individual needs).
- To improve our Website (we continually strive to improve our Website offerings based on the information and feedback we receive from you).
- To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs).
- To administer a contest, promotion, survey or other Website feature.
Note: If at any time you would like to unsubscribe from receiving future promotional emails, we include detailed unsubscribe instructions at the bottom of each email.
We may also use your data, or permit selected third parties to use your data (such as name, email address and phone number), to provide you with information about goods and services from third parties which may be of interest to you or that you have requested.
Please note: This will only be done on a referral basis for services you’ve inquired about and not as a promotional upselling feature.
Disclosure of Your Information
As a general rule, we do not sell, rent, lease or otherwise transfer any information collected whether automatically or through voluntary action.
We may disclose your personal information to any member of our team on a need-to-know basis. This data may include sharing your name and contact information for the purposes of a team member reaching out to you for further information or to fulfill your request from us.
We may share your personal information to a third party that is our referral partner who will provide you additional products or services that you have voluntarily requested for the purpose of that third party contacting you with your consent.
We may disclose your personal information to a third party, including a lawyer or collection agency, when necessary to enforce our terms of service or any other agreement between you and the Company.
We may provide your information to any successor in interest in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of the Company’s asserts and/or business.
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights or when compelled by a court or other governmental entity to do so.
How Do We Protect Your Information?
We implement commercially reasonable methods, which include, but are not limited to, industry standard firewall and password protection systems, and regularly update our computer systems for security updates and virus protection updates to ensure the security of the information you provide to us and the information we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors.
All supplied personal information that is transmitted into our Database is to be accessed only by those authorized with special access rights to our systems, and are required to keep the information confidential.
All supplied sensitive/credit payment information is transmitted via Transport Layer Security (TLS 1.2) technology and entered into our Merchant Services Payment gateway (World Pay) providers’ database only to be accessible by those authorized with special access rights to such systems. All information is required to be kept confidential. The payment information is stored in our Merchant Services (World Pay) secure vault for recurring billing. They adhere to strict security measures and laws as well as inform us when we need to update our security settings.
Additionally, we may enter your credit card information into Facebook, Twitter, Instagram, LinkedIn or Pinterest for social media advertising. The social media sites securely store the payment information for recurring social media ads only.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. This includes, but is not limited to, papers are shredded immediately after use, digital information is never taken off the premises, and private information is only accessed by those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We only use information supplied via online or registration forms voluntarily provided by you.
We do not sell or rent customer lists.
We have contracted with a third-party provider, Mail Chimp, to host email list databases. Mail Chimp has promised that it will not share Company customer information with third parties.
We use Google® Analytics to track overall statistics about computer usage on our Website. This information is not linked to individual customer information.
Our security and privacy policies are periodically reviewed and enhanced as necessary. We do not, however, guarantee that unauthorized, inadvertent disclosure will never occur.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for (for example, the duration of your contract with us), including for the purposes of satisfying any legal, accounting or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. If it has been determined that the data is no longer needed, we delete and/or shred your information immediately.
In the matter of using your passwords to manage your social media accounts, website and email marketing service, Aliro Marketing will keep these passwords in a secure location on our company’s computer only to be accessed by authorized personnel until the contract expires, upon such a time we will delete all pertinent information and require you to change your passwords.
By law, we have to keep basic information about our customers (including contact, identity, financial and transaction data) for six (6) years after they cease being customers for tax purposes.
In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
However, our Company reserves the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media site. The Company reserves the right to use these pixels in compliance with the policies of the various social media sites.
This Website contains links to other websites that may offer products or services that our customers might find useful. These sites may request information from you. In such instances, the collection and use of your personal information will be governed by the privacy notice applicable to that site. We do not control the privacy notices, contents or links that appear on these sites. We encourage you to review the privacy notices of any third party sites or services before providing any of them with your personal data.
Visitors’ GDPR Rights
If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation (GDPR). Those rights include:
We will retain the any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) the Company decides that the value in retaining the data is outweighed by the costs of retaining it.
You have the right to request access to your data that the Company stores and the rights to either rectify or erase your personal data.
You have the right to seek restrictions on the processing of your data.
You have the right to object to the processing of your data and the right to the portability of your data.
To the extent that you provided consent to the Company’s processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.
You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.
We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.
Your Legal Rights
If at any time you do not wish to receive offers, correspondence and/or promotional emails from the Company, you may opt-out at any time by clicking the “UNSUBSCRIBE” link located in the footer of our email correspondence or by emailing firstname.lastname@example.org. We include detailed unsubscribe instructions at the bottom of each offer or promotional email.
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
- Request access to your personal data
- Request correction of your personal data
- Request erasure of your personal data
- Object to processing of your personal data
- Request restriction of processing your personal data
- Request transfer of your personal data
- Right to withdraw consent
If you wish to exercise any of the rights set out above, please email us at email@example.com.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights).
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Please also visit our Terms and Conditions section establishing the use, disclaimers and limitations of liability governing the use of our Company’s Website.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO). However, we would greatly appreciate it if you would contact us first if you do have a complaint so that we can try to resolve it for you.
Shapiro Enterprises, Inc.
dba Aliro Marketing
4944 Santa Monica Ave. #115
San Diego, CA 92107
Email Address: firstname.lastname@example.org
Effective as of May 21, 2018